Sponsorship Benefits
Drive Revenue
Capitalize on race fan brand loyalty
Promotions: in-store, on-site/ track, web
Trackside sales opportunities
Merchandising
Licensing
Assist tracking and ROI measurements
Enhance Public Image
Experiential marketing events
Promote charity awareness
Media relations
Personal appearances
Race car appearances
Media coverage – all events are covered internationally
Brand Identity: race car, driver uniform, transporter, crew uniforms
Accelerate Business Partner Relations
Business-to-business exposure to other Indy Racing League sponsor executives
Drive retail / dealer traffic
Dealer / business partner incentives
VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours, VIP parking, souvenir / hero cards, Dale Coyne Racing facility tours, assist with purchase of additional tickets / lodging / transportation
Co-op
Cross-promotions
Facilitate Employee Relations
Incentives tailored to motivate / reward employees for achieving organizational goals
Sales incentive programs
Hiring/ retention programs
Employee appreciation days at corporate headquarters
All programs are customized to your business objectives.
For sales, marketing and sponsorship inquiries, contact...
MISIX, Inc.
Dan Martens
Email:
dmartens@misixinc.com
Phone: 847.245.4188
Fax: 847.245.4236
Address: 500 Park Ave. • Unit 112 • Lake Villa, IL • 60046
