Sponsorship Benefits
Drive Revenue
- Capitalize on racing fan brand loyalty
- Promotions: in-store, on-site/at-track, Web
- Trackside sales opportunities
- Merchandising
- Licensing
Enhance Public Image
- Experiential marketing events
- Media relations
- Personal appearances
- Race car appearances
- Media coverage—all events are covered internationally
- Brand identity: race car, driver uniform, transporter, crew uniforms
Accelerate Business Partner Relations
- Business-to-business exposure to other Indy Racing League sponsor executives
- Drive retail/dealer traffic
- Dealer/business partner incentives
- VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours, VIP parking, souvenir/hero cards, Dale Coyne Racing facility tours, assist with purchase of additional tickets/lodging/transportation
- Cooperative
- Cross promotions
Facilitate Employee Relations
- Incentives tailored to motivate/reward employees for achieving organizational goals
- Sales incentive programs
- Hiring/retention programs
- Employee appreciation days at corporate headquarters
All programs are customized to your business objectives.
For sales, marketing, and sponsorship inquiries, contact...
MISIX, Inc.
Dan Martens
Email: dmartens@misixinc.com
Phone: 847.245.4188
Fax: 847.245.4236
Address: 500 Park Ave. • Unit 112 • Lake Villa, IL • 60046
