Sponsorship Benefits with Dale Coyne Racing

Drive Revenue

• Capitalize on racing fan brand loyalty
• Promotions: in-store, on-site/at-track, Web
• Trackside sales opportunities
• Merchandising
• Licensing

Enhance Public Image

• Experiential marketing events
• Media relations
• Personal appearances
• Race car appearances
• Media coverage—all events are covered internationally
• Brand identity: race car, driver uniform, transporter, crew uniforms

Accelerate Business Partner Relations

• Drive retail/dealer traffic
• Dealer/business partner incentives
• VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours, VIP parking, souvenir/hero cards, Dale Coyne Racing and garage tours
• Cooperative
• Cross promotions

Facilitate Employee Relations

• Incentives tailored to motivate/reward employees for achieving organizational goals
• Sales incentive programs
• Hiring/retention programs
• Employee appreciation days at corporate headquarters

All programs are customized to your business objectives.

For sales, marketing, and sponsorship inquiries, contact...

Chris Gallas
Dale Coyne Racing
dcrsupport@aol.com
815-886-3400