SPONSORSHIPS

Drive Revenue

• Capitalize on racing fan brand loyalty

• Promotions: in-store, on-site/at-track, Web

• Trackside sales opportunities

• Merchandising

• Licensing

Accelerate Business Partner Relations

• Drive retail/dealer traffic

• Dealer/business partner incentives

• VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours,

• VIP parking, souvenir/hero cards, Dale Coyne Racing and garage tours

• Cooperative

• Cross promotions

Enhance Public Image

• Experiential marketing events
  Media relations

• Personal appearances

• Race car appearances

• Media coverage—all events are covered internationally

• Brand identity: race car, driver uniform, transporter, crew uniforms

Facilitate Employee Relations